Alyssa Lahham
As the Global Marketing Director for CloudBlue, Alyssa leads a growing marketing division to accelerate awareness and demand for CloudBlue PSA, Rev, Orchestrate and IaaS Services. She is responsible for leading go-to-market strategy, aligning with strategic partners, refreshing messaging, building product marketing and generating demand. In past roles within Ingram Micro, Alyssa built the CloudBlue brand and demand engine for Commerce and Connect from the ground up after several platform acquisitions, headed both the CloudBlue field marketing and sales development teams worldwide, built marketing and go-to-market teams through professional services engagements and led channel marketing programs at a global and regional level. Alyssa has an MBA with a Marketing emphasis from Chapman University and a BA in Communications from Cal State Fullerton.
In the age of digital transformation and cloud proliferation, managed service providers (MSPs) face an entirely reshaped IT software industry. Years of change have occurred in a matter of months—from the exponential growth of subscription-based models to the shift in B2B buyer expectations—and MSPs are being forced to evolve faster than ever before.
Read More
Managed Service Providers (MSPs) have come a long way from the break-fix model. Far beyond assisting clients on an as-needed basis, today’s rapid digital transformation has seen their role evolve into becoming proactive, far-sighted strategic partners.
Read More
